About Me

Vision, Mission & Professional Profile

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Dr. Syazliana Astrah
HRD Corp Accredited Trainer
Research & Business Consultant

Dr. Syazliana Astrah Mohd Idris

"I'm Dr. Syaz, a Research & Business Consultant. I help entrepreneurs, corporates and agencies strengthen business strategies, profiles and performance systems with proven methods, ensuring growth, sustainability and global competitiveness."

Email syazliana.astrah@gmail.com
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Our Foundation

Vision & Mission

Our Vision

To be a leading force in entrepreneurial development and capacity building in Malaysia, empowering individuals and enterprises through innovative, practical, and impactful business training, consultancy, and certification programs — anchored in integrity, intellectual excellence, and industry relevance.

Integrity

Ethical practices in all our engagements

Excellence

Commitment to quality and continuous improvement

Industry Relevance

Practical, real-world applicable solutions

Our Mission

1

Certified Excellence

Deliver certified, research-based training and consultancy solutions that enhance SME competitiveness and resilience through evidence-based methodologies.

2

Ecosystem Development

Cultivate a robust entrepreneurial ecosystem via structured mentorship, coaching, and industry collaboration that creates sustainable networks.

3

National Growth

Support national economic growth by equipping entrepreneurs with real-world skills, Halal compliance knowledge, and scalable business strategies.

4

Inclusive Growth

Promote inclusive growth through women's leadership, personal empowerment, and social entrepreneurship programs that create equal opportunities.

Our Roadmap

Strategic Objectives

Five pillars driving measurable impact for Malaysian SMEs

Entrepreneurship Development & Capacity Building

Annual Target

Train and upskill ≥500 SME participants annually

  • Support post-pandemic recovery through sustainable business models
  • Enhance start-up readiness and entrepreneurial mindset
  • Provide practical tools for business scaling and growth
  • Foster innovation and adaptability in changing markets

Halal Certification & Compliance

Compliance Focus

Aligned with JAKIM & JAINJ standards

  • Develop pipeline of certified businesses and professionals
  • Increase number of certified Halal Executives
  • Establish Internal Halal Committees across Johor-based SMEs
  • Ensure full compliance with Malaysian Halal standards

Impact-Driven Training & Mentorship

Accreditation

Programs accredited by JPK and HRDC

  • Implement high-impact modular programs with measurable outcomes
  • Provide structured coaching (3–6 month cycles)
  • Support certification readiness and business diagnostics
  • Enable business scaling through mentorship continuity

Innovation & Strategic Collaboration

Key Partners

PUJB, PERKESO, PIJ, NGOs & Government Agencies

  • Co-create strategic blueprints with key stakeholders
  • Align programs with Johor's economic development agenda
  • Leverage global best practices for local application
  • Foster public-private partnerships for greater impact

Quality Assurance & Certification

Quality Standards

HRD Corp Certified with rigorous evaluation

  • Uphold professional integrity via certified trainers
  • Ensure measurable outcomes through comprehensive assessments
  • Implement continuous feedback and improvement systems
  • Track long-term SME performance post-training
Education

Academic Qualifications

2017

PhD in Business Management

Universiti Teknologi Mara (UiTM)

Advanced research in organizational performance, strategic management, and business innovation with focus on SME development.

2011

Master in Business Administration (MBA)

Universiti Teknologi Mara (UiTM)

Executive MBA focusing on strategic leadership, business development, and organizational excellence.

2004

Bachelor in Chemical Engineering

Universiti Teknologi Mara (UiTM)

Strong technical foundation with focus on process optimization, analytical thinking, and systems management.

Credentials

Professional Certifications

HRD Corp Exempted Train The Trainer

HRD Corp

2025

Advanced TTT Exempted Status

HRD Corp Accredited Trainer

HRD Corp

2025

Cert No. 54200 Active Status
Specializations

Areas of Expertise

Business Strategy

  • Business Model Innovation
  • Strategic Planning
  • Biz Forensics & Profiling
  • SOP Development

Leadership & Development

  • Leadership Training
  • Team Performance
  • Change Management
  • Agency Development

Training & Consulting

  • Train The Trainer
  • Entrepreneurship Dev.
  • Business Consulting
  • Research Services